'It allows you to glide the products through the rails quite easily without that horrible squeaky, scratchy sound you often hear at many retailers,' Jodie said.Įverything is thought out in TK Maxx, down to the layout of the store.ĭaniel said: 'A lot of the things people really want they put at the back of the store.' one in the middle and one at the end.'ĭaniel revealed the tactic behind the scheme, saying: 'We wanted to have only one of everything on the racks because it meant that when (shoppers) saw it, they were adamant they had to buy it there and then.'Īnother hot tip all employees know at TK Maxx is to wax the clothes rails.
'If you have three size small, we might put one at the start.
The brand often uses tactics to lure customers in.įormer team leader Jodie Evans, who worked at TK Maxx from 2010 to 2015, revealed in the documentary: 'We used to hash the products through the rails. 'Because consumer perceive that things that are put together, share the same value in retail' she added.įashion psychologist and author Shakaila Forbes-Bell explained: 'The proximity effect says that when something that we like it next to something that we might not necessarily know of, because of the close proximity, we like it as well.' 'New deliveries arrive several times a week, containing thousands of items, and our associates display this fast-changing stock typically by size and category - creating the "treasure-hunt" experience our shoppers love.'īut these lesser known brands are in fact TK Maxx's own products, designed by their own designers, under a different named trademarked by TJ Maxx, their parent company. 'A small percentage is from previous seasons or timeless classics.
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In a statement on the TV show, TK Maxx said: 'Some of our merchandise is manufactured for us and some we design. The retailer is known to store stock from household names, as well as lesser known labels. However, he added a few of them are not used, and not all are significant to customers. 'That’s also part of the treasure hunt when I got into a store as I’m constantly going "oh that’s a type two, that’s a real bargain there",' he added.Īnd the former senior merchandiser revealed these secret numbers go up to nine. 'The real bargains you are looking for are a two and a seven for sure. It could be that just the sheer volume they are producing means they can price it cheaper,' he said. 'You can get good value for money on a type one. The former employee explained that number 'one' items are good value, but they are not bargains. 'It’s excess stock or something like that,' he added. In the show, airing on Sunday at 7pm, Daniel explained that items who have a number 'two' on their tag mean they are genuine bargains and used to sell for a higher price for another brand
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